Leicester Square

Crest of London was established in 1990 and is the market leader in London souvenirs and novelty gift items. We are members of Visit London and Event Solutions, providing high service standards and good quality London gifts, London souvenirs, novelty items and mementos to tourists, locals and corporate clients at great value prices.

Crest Bear is our mascot who has become a famous character in London's West End. Always happy to have a hug and pose for photographs, Crest Bear can often be seen at Crest of London's Piccadilly Circus shop. Larger than life, our favourite bear also makes personal appearances at London events. To find out about his upcoming appearances, please read more.