Crest Bear

Crest Bear is a familiar sight for visitors to London and locals alike. He can be seen welcoming guests and posing for photos at our Piccadilly Circus store each Thursday, Friday, Saturday and Sunday. He also puts in an appearance at special London events too.

Click here to join the Crest Bear Club or to keep up-to-date with Crest Bear and what he's up to, why not follow him on Twitter?


Submit your photograph with Crest Bear for a chance to win a Small Guardsman Bear.

Each month we will award a prize for the best photograph taken featuring Crest Bear. Submit your entry by e-mail to with the subject Crest Bear Photo Competition. Don't forget to include your postal address and a contact telephone number!

During the month following your entry, the winning photograph may be uploaded onto our website.

Terms: By entering the competition you grant Crest Trading Ltd the right to use your image free from rights and free of charge. The judging will be carried out by the marketing and management team at Crest Trading Ltd, and their decision is final. The winning photograph may be posted on this website no later than 10th of month following the photo submission.

Booking Crest Bear for Your Event.

Crest Bear is available for corporate appearances and photo shoots. For more information, please contact or call our marketing team on 0207 935 0044.