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Crest of London was established in 1990 and is the market leader in London souvenirs and novelty gift items. We are members of Visit London and Event Solutions, providing high service standards and good quality London gifts, London souvenirs, novelty items and mementos to tourists, locals and corporate clients at great value prices.

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Crest Bear is our mascot who has become a famous character in London's West End. Always happy to have a hug and pose for photographs, Crest Bear can often be seen at Crest of London's Piccadilly Circus shop. Larger than life, our favourite bear also makes personal appearances at London events. To find out about his upcoming appearances, please read more.

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Piccadilly Circus	020 7437 5062
11-13 Whitehall	020 7839 2068
Marble Arch	020 7629 9433
Leicester Square	020 7734 4663
Cockspur Street	020 7839 5375